What began as a simple conversation between a few young girls inspired them to create the BU DoU (Be You - Do You) logo. With the encouragement and support of their parents, the logo was added to t-shirts for the girls to represent and share their concept of positivity and individuality.
The message was clear; however our journey was not...Yet. Once people understood the meaning of BU DoU (Be You - Do You), the simple logo quickly evolved into a movement that encourages and supports each individual to be their best self without judgment or apology.
Today, we’re The Be You Nation, a national 501c3 nonprofit organization committed to providing scholarships, education and charity for all those in pursuit in fulfilling their dreams.
We believe all people can embrace who they are,
can define their future, and can change the world.
To empower, inspire, and make a positive difference in the world while helping people achieve their highest potential.
We believe that a single action can make a difference in the community, and a collective action can greatly impact the world. We are taking action on this global movement for a positive future.
EMBRACE our people with positivity and encouragement
EDUCATE our people by offering creative opportunities for learning
EQUIP our people with self-confidence to pursue their natural talents
ENGAGE our people by providing access to critical resources
EMPOWER our people with motivation to succeed
We are focused on identifying the needs of those of us who are experiencing difficulties in pursuing their dreams. The Be You Nation is able to bridge the gap for those who may not have the means of exploring possible paths to greatness.